A beauty elixir, precious, natural, essential

“Nature provides the best answer to our bodies’ needs.”

Tea has always been known for its healing properties, and is extremely effective against skin ageing. Everyone is aware of the beneficial properties of green tea, but few know that black tea comes from the same family (Camellia sinensis), and that the main difference between the two only lies in their processing: in fact, tea only takes on its distinctive brown colour as a result of the oxidation, fermentation and maceration processes, which give it unique organoleptic properties.

Black tea is rich in polyphenols, which act as antioxidants, destroy free radicals, and facilitate the skin regeneration process. That’s why it’s sometimes referred to as the “essence of youth”: it helps to smooth, firm and rejuvenate mature, stressed, tired and marked skin, through a process involving the destruction and renewal of the cells responsible for ageing.

The black colour is due to the presence of tannins: flavonoids with an antibacterial and astringent effect that offer excellent protection against the damage caused by the external environment. Tannins have even been attributed with anti-carcinogenic properties, as they prevent the spread of cancer cells. In the skin-care industry, tannins have been found to be extremely effective at smoothing out wrinkles of expression.

In addition to polyphenols and tannins, black tea is also rich in trace elements, mineral salts and vitamins B2, C and E.

The potassium, zinc and magnesium helps to maintain the skin’s elasticity, while the vitamin B2, or riboflavin, prevents acne, eczema and dermatitis, and is essential for keeping the tissues’ metabolism in balance.


A beauty elixir, a weapon against ageing, an accomplice to personal well-being: that’s black tea.

Another precious ally for the skin is vitamin C: with its antioxidant and immunostimulant properties, it is extremely useful for preventing the damage caused by photo-ageing, it inhibits the breakdown of the capillaries, and it assists with the formation of collagen, and is therefore also ideal for those who suffer from rosacea.

Like polyphenols, vitamin E also has antioxidant, anti-free radical, restorative, firming, moisturizing, and elasticizing properties.

As a beauty elixir, a weapon against ageing, and an accomplice to personal well-being, black tea is a universal remedy for the body and, above all, for the skin. And as the Tuareg proverb says: “all the wisdom of the universe lies in a cup of tea”.

The Deeva101 secret

The formula for natural beauty and healthy skin. Our professional beauty products combine the very best that science and nature have to offer. The result was Deeva101: an entirely new healthy skin experience.